Viveat Susan Pinto And Abhijit Lele

Stories by Viveat Susan Pinto And Abhijit Lele

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

Registration of 1,490 NBFCs cancelled

Registration of 1,490 NBFCs cancelled

Rediff.com   8 Jan 2019

Kolkata tops the list with 617 cancellations, New Delhi stands second with 203, followed by Mumbai at 190.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

As Jet hits air pocket, fate of Naresh Goyal is almost sealed

As Jet hits air pocket, fate of Naresh Goyal is almost sealed

Rediff.com   4 Jan 2019

Options include fresh capital infusion by the management and/or some new investors.

Curious case of the firm that handles 'Get PSB loans in 59 mins'

Curious case of the firm that handles 'Get PSB loans in 59 mins'

Rediff.com   30 Dec 2018

Sidbi acquires Ahmedabad-based start-up at hefty premium; founders deny link to govt.

RBI will keep PSBs under strict watch

RBI will keep PSBs under strict watch

Rediff.com   29 Dec 2018

RBI says haste in easing norms for banks harmful to economy.

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

How loan waivers will hurt the states

How loan waivers will hurt the states

Rediff.com   27 Dec 2018

Among the states due for election next year are AP, Haryana and Odisha, which have a fair share of agri credit. If these states individually announced debt relief, the combined waiver would be at least around Rs 600 bn to Rs 700 bn. Clearly, this will be a frightening challenge for Indian banks.

Can Shaktikanta Das be a peacemaker between RBI, govt?

Can Shaktikanta Das be a peacemaker between RBI, govt?

Rediff.com   27 Dec 2018

If the new governor can think out of the box even as he signals that he can bat for the RBI cadre and respect its institutional memory, that will go a long way in getting out of the current impasse.

BoB-Dena-Vijaya Bank merger: What it means for their customers

BoB-Dena-Vijaya Bank merger: What it means for their customers

Rediff.com   24 Dec 2018

The combined entity is set to be the third largest bank in India, behind State Bank of India and ICICI Bank.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

Arvind Subramanian: 'Brace for slower growth'

Arvind Subramanian: 'Brace for slower growth'

Rediff.com   24 Dec 2018

'The macro-economic stresses -- high interest rates, rupee depreciation and capital flows -- have receded now.' 'Interest rates have come down, inflation is down and the rupee has bounced back.' 'If oil prices continue at this level, there will be no vulnerability.' 'Growth is a different story.'

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

What RBI's capital adequacy move means for banks

What RBI's capital adequacy move means for banks

Rediff.com   21 Nov 2018

For banks, the package will limit the burden of provisioning for stressed loans. Besides, the proposed restructuring package for MSMEs with a credit of up to Rs 25 crore is expected to provide a breather to units from this sector.

For BoB, Vijaya, Dena Bank, single brand is the first challenge

For BoB, Vijaya, Dena Bank, single brand is the first challenge

Rediff.com   6 Nov 2018

If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.